RE-BRANDING FOR INDY'S CHEESECAKES BY ARTSYHOOTER
Indy's Cheesecakes in Andheri West, Mumbai is a Desserts Cuisine Restaurant serving a wide range of premium cheesecakes. 'Spreading love through cheesecakes!' is their motto since 2018. This project was to do a holistic re-branding for the company.
The aim was to make every order presented in a sophisticated and eclectic manner. This had to be customized with personal message from the chef herself
The Chef has a habit of writing small personal messages to her clients. So I designed a personalized notepad for her to pen down the same.
The logo and label for the jars were designed by incorporating elements of Indy's signature cheesecake jar. Turquoise, a blend of the color blue and the color green, has some of the same cool and calming attributes was used as a base backdrop for the logo. The color turquoise is associated with meanings of refreshing, feminine, calming, sophisticated and sweetness- all that a premium dessert company can stand for.
